cbs is the number one channel in america and scripted crime and investigation. that's how we said what if we're non-scripted crime and investigation. is there room to build a cable channel around that? four years ago we launched i.d. it's now a top ten network in america and it was so successful here it's a top five channel in the u.s. during the day, we're going to have susan lucci on but we're taking it around the world. >> remember when court tv turned it to tru, and trying to do crime, same thing but you succeeded and they didn't or haven't succeeded to the same extent. >> i think court tv did fine. we hired a great creative leader, henry schleif, be measured in our investment until we figure out what the formula is and when we find our audience and know that we can create content that nourishes them, we plow in with more dollars and that's what we've done with i.d. >> we'll talk to maersk now. are you ready? >> i'm ready to go, shipping. >> world's largest container shipper and oil group, maersk saw third quarter profit jump 191% as its container rates and